That’s right, Gladiator. Not Scrambler. The Jeep pickup has finally arrived, debuting at the Los Angeles auto show, and as you’d expect, it looks very much like a Wrangler. Indeed, it is essentially a Wrangler from the (fold-down) windshield forward. But Jeep is keen to let everyone know that it’s more than just a Wrangler with a long frame and a short top.
"Gladiator is a dedicated pickup," says Tim Kuniskis, now head of Jeep brand North America. "[Customers] are looking for real pickup trucks."
It’s an important distinction for Jeep, which wants to attract Wrangler-philes and go toe-to-toe in the expanding midsize truck segment